Pre-order your book:

Prompt-Brush 1.0
The First Non-AI
Generative Art Model
By Pablo Delcan

In response to the rise of AI-generated art, designer Pablo Delcan takes a human-centered approach in this interpretive, illustrative collection of humorous, poignant, and universal ideas based on text prompts from the public.

Coming September 2025

About the book

Unlike AI tools that automatically generate art based on text prompts, Prompt-Brush 1.0 celebrates the creativity and sensibility of the artist's work. In this project, graphic designer and art director Pablo Delcan invited the public to submit prompts, which he then manually interpreted and translated into images. 

  • This book is a curated selection of submitted prompts and original artwork personally created by Delcan. Every piece has a unique, human touch.

  • In Delcan’s quirky and clever sensibility, prompts like “5 Second Rule” become an ice cream cone embedded with cigarette butts and debris.

  • The project offers a stark contrast to the instant, automated process typical of AI art models, with a personal and nuanced interpretation of the prompts.

  • Delcan's hand-drawn interpretations and deliberate, individual style emphasize the value of human creativity and effort over the speed and efficiency of AI models.

The collection of diverse, often humorous artworks has gained popularity for its distinctive approach and attracted attention and praise, with Fast Company calling it "infinitely more layered than its AI-generated counterpart." The simplicity of the black ink drawings is direct and childlike, offering a refreshing departure from the increasingly detailed and hyperrealistic outputs of AI art generators.

This handsome slipcased volume makes an outstanding gift for artists and art advocates, graphic designers, creative professionals, educators, students, and anyone who values the creative process and is wary of AI’s impact on the art world.

About the author:

Pablo Delcan is a graphic designer and art director originally from the island of Menorca in Spain, who has made a significant impact in the world of graphic design and visual arts. He is a visual contributor to The New York Times, where he communicates complex ideas through compelling imagery. He has designed numerous covers for The New York Times Magazine and illustrated hundreds of op-ed articles, some for noted figures such as Joe Biden, Mikhail Gorbachev, and John McWhorter, and for the infamous anonymous op-ed article "I Am Part of the Resistance Inside the Trump Administration" that became a political sensation in 2018. His work has appeared in publications such as Le Monde, The Washington Post, and The Wall Street Journal. Forbes included him in their “30 under 30 in Art and Style” and he was honored as a Young Gun by the Art Directors Club in 2016. He lives with his young family in upstate New York, where he works out of his studio in a barn with large letters that state "THIS PLACE."

Contact

Instagram: @Prompt.Brush and @PabloDelcan
Website: Delcan.Co
E-Mail: Hello@Delcan.Co

Photograph by Thea Traff

“... one of the most exciting and prolific graphic designers working today.”
— Print
“Infinitely more layered than its AI generated counterpart.”
— Fast Company
“In a world replete with A.I.-generated art, graphic designer Pablo Delcan had an idea for a revolutionary new tool: the ‘very first non-A.I. generative art model.’”
— Forbes

“I’m Just a Human Sketching as Fast as I Can” Opinion Essay for The New York Times.

The First Non-AI Generative Art Model
A film by Adrian Delcan

  • Prompts Drawn
  • Outstanding
  • Prompts Drawn
  • Outstanding

Prompt-Brush 1.0 book.

Get the

Prompt-Brush 1.0 book. Get the

Pre-order your book:

Book animations by Nate Schmitt